Understanding and creating videos that go viral is one part art, one part science. Before taking a single shot, I do data-driven research to develop a recipe that will click with audiences. My aim was to make cooking accessible to everybody with simple ingredients, to deliver food inspiration with a side of fun, and to be a source of connection. Here is a selection of my viral videos, which combine my love of food, analytics, and filmmaking, racking up over 500 millions views along the way.
Understanding and creating videos that go viral is one part art, one part science. Before taking a single shot, I do data-driven research to develop a recipe that will click with audiences. My aim was to make cooking accessible to everybody with simple ingredients, to deliver food inspiration with a side of fun, and to be a source of connection. Here is a selection of my viral videos, which combine my love of food, analytics, and filmmaking, racking up over 500 millions views along the way.
