When BuzzFeed brand Goodful launched an all-in-one pan in 2022, I was tapped to create a series of promotional assets for both its social media platforms and its Amazon retail page. The challenge was to create a broad set of deliverables on a limited budget. I came up with a creative strategy that enabled us to produce videos for across multiple platforms from a single production shoot.
The video campaign was centered around showcasing the versatility and convenience of the pan, and highlighting its ability to simplify the cooking process. The video content was designed to be visually engaging, informative, and shareable, and my team utilized a range of techniques, including time-lapse photography to bring the product to life.
The results of the campaign were nothing short of remarkable. The video content resonated with audiences across social media, resulting in a significant increase in sales and brand awareness. The all-in-one pans sold out in a flash, and the campaign was widely praised as a major success.
My role: Supervising Producer and Production Designer
